OTR Advertisements: Saturday Night Serenade (Pet Milk)

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Saturday Night Serenade (Pet Milk)

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20 Questions (Ronson)
Abbott and Costello (Camel)
Abe Burrows (Listerine/Lambert)
Abroad with the Lockharts (Handy-Andy)
Academy Award Theater (E.R. Squibb and Sons)
Adventures by Morse (unsponsored)
Adventures of Bill Lance (The) (Planters)
Adventures of Ellery Queen The (Gulf)
Adventures of Ellery Queen The (Bromo Seltzer)
Adventures of Ozzie and Harriet (International Silver)
Adventures of Sam Spade The (Wildroot)
Adventures of Superman The (syndicated)
Adventures of Superman (The) (Kellogg's Pep)
Al Jolson (Rinso/Lifebuoy)
Al Pearce (Camel)
Al Pearce (Dr. Pepper)
Al Pearce (Ford)
Al Pearce (Pepsodent)
Al Pearce/Fun Valley (Dr. Pepper)
Alan Young Show (Sal Hepatica)
Alan Young Show (Tums)
Aldrich Family The (Grape Nuts)
Alec Templeton (Alka Seltzer)
Alex Drier (Red Heart)
All-America Football News (Old Gold)
Amazing Mr. Smith The (American Can)
Amos 'n' Andy (Rinso)
Amos and Andy (Rexall)
Andrews Sisters The (Nash-Kelvinator)
Armour Hour (Armour)
Army Navy Game (Bromo Seltzer)
Arthur Godfrey
As the Twig is Bent (Post Toasties)
Ask-It Basket (Colgate)
Attorney-at-Law (Johnson's Wax)
Auction Quiz (Standard Oil)
Aunt Jemima (Quaker)
Aunt Mary (unknown)
Avalon Time (Avalon)
Baby Snooks (Jell-o)
Band of the Week (Gross)
Beat the Band (Kix)
Beatrice Fairfax (General Foods)
Beatrice Lillie (Borden)
Beauty Box Theatre (Palmolive)
Beauty Parade (Outdoor Girl)
Believe-It-or-Not (40% Bran Flakes)
Ben Bernie (American Can)
Ben Bernie (Blue Ribbon Malt)
Benny Goodman (Camel)
Betty and Bob (General Mills)
Beulah (Dreft)
Beulah (Proctor and Gamble)
Big Show The (Ex-Lax)
Big Story (Pall Mall)
Big Town (Rinso)
Bill and Ginger (CF Mueller)
Bill Stern Sports Newsreels (Colgate)
Bing Crosby Show
Black Museum The (syndicated)
Blind Date (Maxwell House)
Blondie (Camel)
Blondie (Super Suds)
Blue Ribbon Town (Pabst)
Boake Carter (Land o' Lakes Butter)
Boake Carter (Philco)
Boake Carter (Post Toasties/Huskies)
Bob Burns (Campbell's)
Bob Burns (Lifebuoy)
Bob Crosby (Camel)
Bob Crosby (Ford/Lincoln-Mercury)
Bob Garrad News (Mounds and Almond Joy)
Bob Hawk Show The (Camel)
Bob Hope (Bromo-Seltzer)
Bob Hope (Pepsodent)
Boston Blackie (Veltex)
Boston Symphony (Allis-Chalmers)
Box 13 (syndicated)
Break the Bank
Breakfast Club
Bride and Groom (Sterling Drugs)
Bright Star (Johnson's Wax)
Broadway Matinee (Owens-Illinois)
Bulldog Drummond (42 Hair Oil and Shampoo)
Burns and Allen (Grape Nuts)
Burns and Allen (Hinds)
Burns and Allen (Hormel/Spam)
Burns and Allen (Maxwell House)
Burns and Allen (Swan)
Buzz Aston (Breakfast Cheer)
Call the Police (Rinso)
Calling All Cars (Rio Grande Oil)
Camel Caravan (Camel)
Campbell Playhouse The (Campbell's)
Can You Top This? (Kirkman's Soap)
Carnation Contented Hour (The) (Carnation)
Cavalcade of '47 (Beneficial Life)
Cavalcade of America (Dupont)
CBS Radio Mystery Theater
CBS Radio Workshop
Ceiling Unlimited (Lockheed/Vega)
Charlie Chan
Chase and Sanborn (Chase and Sanborn)
Chats about Dogs (Red Heart)
Chesterfield Supper Club (Chesterfield)
Children's Musical Plays (Kellogg's)
Choraliers (The) (Longines)
Clara Lu 'n' Em (Pillsbury)
Club 15 (Campbell's Soup)
Club Romance (Hinds)
Coca-Cola Presents (Coca-Cola)
College Prom (Kellogg's)
Colonel Stoopnagle and Budd (Pontiac)
Contented Hour (Carnation)
Counter Spy (Gulf)
Court of Missing Heirs (Skelly Oil)
Creeps By Night (syndicated)
Crime Doctor (Phillip Morris)
Dangerous Assignment
Danny Kaye (Pabst)
Day in the Life of Dennis Day A
Dear John (Welches)
Del Courtney
Design for Happiness (LIbby/Owens/Ford)
Dick Haymes Show The
Dick Tracy
Dinah Shore (Ford)
Double or Nothing (Feen-a-Mint)
Dr. Christian
Dr. I.Q. (Mars)
Dr. I.Q. (Milky Way)
Dr. I.Q. (Vitamins Plus)
Dragnet (Fatima)
Drew Pearson (Lee Hats)
Duffy's Tavern (Blatz)
Duffy's Tavern (Schick Razors)
Dunninger (Kem-Tone)
Dunninger (Rinso)
Durante-Moore Show (Rexall)
Ed Sullivan Entertains (Mennen)
Ed Wynn/Fire-Chief (Texaco Star Theater)
Ed Wynn/Happy Island (Borden's)
Eddie Cantor (Pabst)
Eddie Cantor (Sal Hepatica)
Eddie Cantor (Syndicated)
Eddie Cantor (Texaco)
Edgar A. Guest (Household Finance)
Edgar Bergen and Charlie McCarthy (Coca-Cola)
Edward R. Murror with the News
Electric Theatre (Electric company co-ops)
Elsa Maxwell's Party Line (syndicated)
Enna Jetick Melodies (Enna Jettick Shoes)
Evening in Paris (unknown)
Everyman's Theater (Oxydol)
Everything for the Boys (Auto-Lite)
Exploring the Unknown (Revere)
Family Hour of Stars -aka- Prudential Family Hour (Prudential)
Famous Jury Trials (Oh Henry)
Father Knows Best (Maxwell House)
FBI in Pace and War
Fibber McGee and Company (Johnson's Wax/Glocoat)
Fibber McGee and Molly (Johnson's Wax and Glo-Coat)
Fitch Bandwagon The (Fitch Shampoo)
Floyd Gibbons' True Adventures (Colgate)
Follow the Moon (Woodbury's Soap)
Ford Radio Girl (Ford)
Ford Sunday Evening Hour (Ford)
Frank and Seder (unknown)
Frank Sinatra Show (Vimms)
Frazier Hunt (G.E.)
Fred Allen (Ford)
Fred Allen (Sal Hepatica/Ipana)
Fred Allen (Texaco)
Fred Waring (American Meat Institute)
Fred Waring (Ford)
Gang Busters (Cue)
Gang Busters (Palmolive)
Gangbusters (syndicated)
Gems of Meldoy (Father John's Medicine)
Gene Autry Show
General Motors Concert (General Motors)
Ginny Simms (Borden's)
Girl Alone (Quaker Oats)
Give and Take (Toni)
Goldebergs The (Colgate Dental Powder)
Good News of 1939 (Maxwell House)
Good News of 1940 (Maxwell House)
Good Will Hour (Ironized Yeast)
Goose Creek Parson (Super Suds)
Grand Old Opry (Prince Albert)
Great Gildersleeve (Kraft)
Great Moments in Music (Celanse Corporation)
Greatest Story Ever Told The (Goodyear)
Guy Lombardo
H.V. Kalterhorn (syndicated)
Hal Kemp and His Orchestra (Griffin)
Hall of Fame (Lysol)
Hallmark Playhouse (Hallmark)
Halls of Ivy (Schlitz)
Hardy Family The
Harry James (Pabst)
Haunting Hour (The) (syndicated)
Helen Hayes (International Silver)
Helen Hayes (Lipton)
Helen Hayes (Sanka)
Henry Burbig
Henry Morgan
Hermit's Cave (Carter Coal)
Hilltop House (Palmolive)
Hit Parade (Lucky Strike)
Hoagy Charmichael
Hobby Lobby (Fels-Naptha)
Holiday for Music
Hollywood Players (Cresta Blanca)
Hollywood Premier (Lifebuoy)
Hollywood Star Preview (unknown)
Hollywood Star Time (Frigidaire)
Hopalong Cassidy
Hour of Charm (GE)
House by the Side of the Road (Johnson's Wax)
House Party (Colgate)
Human Side of the News The (Band-Aid)
I Love a Mystery (Fleischmann's)
I Was a Communist For the FBI (syndicated)
In-Laws (The) (Purex)
Information Please (Heinz)
Information Please (Mobil Gas)
Information Please (Parker 51)
Inner Sanctum (Lipton Tea)
It Pays to Be Ignorant (Phillip Morris)
Jack Benny (Grape Nuts Flakes)
Jack Benny (Jell-o)
Jack Benny (Lucky Strike)
Jack Berch (Kellogg's All-Bran)
Jack Carson (Campbell's Soup)
Jack Haley (Log Cabin Syrup)
Jack Kirkwood (Ivory Soap/Oxydol)
Jack Oakie's College (Camel's)
Jack Pearl (Raleigh)
Jack Smith (Oxydol)
Jane Froman (Jell-o)
Jimmy Durante Show (Camel)
Joe Louis Championship Fight (Pabst)
Joe Penner and His Gang
John Charles Thomas (Westinghouse)
Johnny Presents (Phillip Morris)
Judy Canova (Palmolive)
Judy Canova Show (Colgate Tooth Powder)
Junior Miss (Proctor and Gamble)
K. V. Kalterborn (Pure Oil)
Kate Hopkins Angel of Mercy (Maxwell House)
Kate Smith (Swans/Calumet)
Kate Smith Hour (Jell-o)
Kate Smith Sings (Postum)
Kate Smith Speaks (Grape Nuts)
Kay Kyser's Kollege of Musical Knowledge (Colgate)
Keeping Up with the Wigglesworths (unknown)
Kraft Music Hall (Kraft)
Ladies Be Seated (Quaker Oats)
Lanny Ross Show (Log Cabin Syrup)
Lassie (Red Heart)
Lawrence Tibbett (Packard)
Lest We Forget (syndicated)
Let George Do It (Standard Oil/Chevron)
Let Yourself Go (Eversharp)
Let's Dance (Uneeda Bakers)
Life Can Be Beautiful (unknown)
Life of Riley (American Meat Institute)
Lifebuoy Show (Lifebuoy)
Light of the World (General Mills)
Light of the World (Sofatsilk)
Light of the World (various sponsors)
Lights Out (Ironized Yeast)
Lincoln Highway (Shinola)
Listening Post (Philco)
Little Herman (Vaseline)
Lives of Harry Lime The (Syndicated)
Lone Journey (Carnation)
Lone Ranger The (Princess Crackers)
Lone Ranger (unknown)
Lowell Thomas (Standard Oil)
Lum and Abner (Alka Seltzer)
Lum and Abner (Ford)
Lum and Abner (Frigidaire)
Lum and Abner (Horlick's)
Lux Radio Theatre (Lux Soap)
Ma and Pa (Atlantic Refining)
Main Line
Main Line (Southern Pacific)
Man Called X (Pepsodent)
March of Time (Life Magazine)
March of Time (Time Magazine)
Mary Margaret McBride (Florida Citrus)
Mary Marlin (Kleenex and Quest)
Mary Marlin (Kleenex)
Maudie's Diary (Wonder Bread)
Maxwell House Coffee Time (Maxwell House)
Maxwell House Show Boat (Maxwell House)
Mayor of the Town (The) (Mutual Benefit Insurance)
Meet Corliss Archer (electric company co-ops)
Meet Corliss Archer (Pacific Power and Light)
Meet Mr. Meek (Lifebuoy)
Meredith Wilson Show (Jell-o)
Metropolitan Opera (RCA Victor)
Michael and Kitty (Spur)
Michael Shayne (Union Oil)
Millions for Defense aka Treasury Hour The (Bendix Aviation)
Milton Berle (Texaco)
Minute Mysteries (Krank/Tan Keen)
Molle' Mystery Theatre (Molle')
Monty Wooley (Old Gold)
Mr. Chameleon
Mr. District Attorney (Vitalis/Ipana)
Mr. Keen Tracer of Lost Persons
Murder and Mr. Malone (Guild Wine)
Murder Will Out (Rainier)
Music and Rhythm (unknown)
Musical Americana (Westinghouse)
Musical Steelmakers The (Wheeling Steel)
My Favorite Husband (Jell-o)
My Friend Irma (Pepsodent)
My Friend Irma (Swan)
My Son and I
My True Story (True Story Magazine)
Myrt and Marge (Concentrated Super Suds)
National Barn Dance The (Alka Seltzer)
Nelson Eddy (Wisconsin Electric)
New Faces of 1948 (Maxwell House)
News of the World (Alka Seltzer/One-a-Day Vitamins)
Old Gold Comedy Theater (Old Gold)
Old Gold Show (Old Gold)
One Man's Family (Fleischmann's Ironized Yeast
One Man's Family (Kentucky Winners)
Orphan Annie (Quaker Puffed Wheat and Rice)
others)
Our Secret Weapon (unknown)
Packard Hour The (Packard)
Paul Sullivan (Ronson)
Paul Sullivan Reviews the News (Raliegh)
Penthouse Party (Camel)
Perry Como (unknown)
Perry Mason (Camay/Ivory Flakes)
Pet Parade (Red Heart)
Phil Baker (Gulf)
Phil Baker (Havana Pineapple)
Phil Harris-Alice Faye (Rexall)
Philco Radio Time (Bing Crosby) (Philco)
Philco Summer Hour (Philco)
Plainsmen (The) (Syndicated)
Point Sublime (Union Oil)
Portia Faces Life (General Foods - Post Bran and Post Flakes)
Preakness (Gillette)
Pretty Kitty Kelly (Wonder Bread)
Professor Quiz (Amoco)
Quaker Party (Quaker)
Quiz Kids (Alka Seltzer)
Radio Hall of Fame (Philco)
Radio Reader's Digest (Hallmark Cards)
Railroad Hour (American Railroads)
Red Davis (Beech-Nut)
Red Ryder (unknown)
Red Skleton
Refreshment Club (Coca-Cola)
Renfrew of the Mounted (Wonder Bread)
Request Performance (Campbells)
Richard Harkness
Richfield Reporter (unknown)
RKO's Hollywood Star Time
Roma Wine Show The (Roma Wine)
Romance and Rhythm (Evening in Paris Face Powder)
Roxy and His Gang (Fletcher's Castoria)
Rubinoff and His Violin (Chevrolet)
Rudy Vallee (Drene)
Rudy Vallee (Sealtest)
Saint The (Bromo Seltzer)
Salute to Service A (unknown sponsor)
Sammy Kaye Show
Saturday Night Serenade (Pet Milk)
Screen Director's Playhouse (RCA Victor)
Screen Guild Theater (Camel)
Screen Guild Theater (Gulf)
Sealtest Variety Theatre (Sealtest)
Sealtest Village Store (Sealest)
Second Spring (Tastee Macaroni)
Seth Parker (Vicks)
Shadow (The)
Sherlock Holmes (Bromo Quinine Cold Tablets)
Sherlock Holmes (Household Finance)
Sherlock Holmes (Petri Wines)
Silver Theater (international Silver)
Singin' Sam (Coca-Cola)
Six Shooter The
Sky Blazers (Wonder Bread)
Smile Parade (Sunbrite)
Smilin' Ed McConnell (acme Qualit Paint/Linx-X)
Smiths of Hollywood (Players)
Song Shop (Coca-Cola)
Songs by Morton Downey (Coca Cola)
Speed Show (Nash)
Spike Jones (Coca-Cola)
Spotlight Bands (Coca-Cola)
Spotlight Review (Coca-Cola)
Standard Hour The (Standard Oil)
Stars of the Future (Ford)
Straight Arrow (Nabisco Shredded Wheat)
Strange Dr. Weird (Syndicated)
Studebaker Champions The (Studebaker)
Stump Us Boys
Suspense (Roma Wines)
Tea Time at Morrells (Red Heart)
Telephone Hour (Bell co-op telephone)
Tena and Tim
Tennesee Ernie Show
Texaco Star Theater (Texaco)
Thanks to the Yanks (Camel)
That Brewster Boy (Quaker Oats)
The Housewarming (Holland Furnace)
The Inside Story (Ralston)
The Shadow of Fu Manchu (Syndicated)
Theater Guild on the Air aka US Steel Hour (US Steel)
Theatre of Romance (Colgate)
Theatre of Today (Armstrong)
Thin Man The (Syndicated)
This is America (Beneficial Life)
This is America (Memorial Bronze)
This is My Best (Cresta Blanca Wines)
This is My Story (42 Oil Shampoo)
This is Nora Drake (syndicated)
This is Your FBI (Equitable)
Those We Love (Teel)
Those Websters (Quaker Oats)
Thrills (Union Oil)
Time to Shine (Griffin Shoe Polish)
Tin Pan Alley of the Air (Leaf Gum)
Tom Mix (Ralston)
Tony Martin (Evening in Paris)
True Detective Mysteries (syndicated)
Twin Stars (National Biscuit Company)
Uncle Ezra (Alka Seltzer)
Uncle Ezra (Camel)
Uncle Ezra Broadcasting (Alka Seltzer)
Uncle Jim's Question Bee (Rinso)
Uncle Walter's Dog House
Unsolved Mysteries (Ken-Red)
Varsity Show (Pontiac)
Vaughn Monroe (Camel)
Vic and Sade (Crisco)
Vicks Open House (Vicks)
Victor Borge Program The (Mobilgas)
Vocal Varieties (Tums)
Voice of Experience The (Wasey)
Vox Pop (American Express)
Vox-Pop (Bromo Seltzer)
Walter Winchell (Jergens)
Watch the World Go By (Ford)
Wayne King (Cashmere Bouquet)
Wayne King (Luxor)
We the People (Gulf)
What's New? (RCA)
Which is Which? (Old Gold)
Whistler The (Signal Gasoline)
Wings of Destiny (unknown)
Wise Crackers (Toastmaster)
Woman of America A (Ivory Snow)
Woody Herman Show The (Wildroot Cream Oil)
Xavier Cugat (Camel)
Xavier Cugat (Smartwear)
Young Doctor Malone (40% Bran Flakes)
Your Dream Has Come True (Quaker Oats)
Your Hit Parade (Lucky Strike)
Your Home Front Reporter (Owens-Ill.)
Zigfield Follies of the Air (Palmolive)

Thanks to:

R. Steven Smith, R.K. Melville and all of the Yahoo OTRR Group for their kindness and knowledge in assisting me on this site.

About Me

Jimbo: Way-too busy-guy whose main hobbies are old-time radio and EXTREME blogging. I'm always busy, always occupied. I love Jesus Christ and enjoy music, baseball, old films, politics, history, WWII, telling whoppers ala McGee, winter, documentaries, researching anything, old advertisements, 'coincidences'- synchronicity, olives, hamburgers and computers (since 1982!) Self-taught musician, I've been writing music since age 9 and can play over 30 instruments.

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